When Solihull Endo approached Rank Revenue, their website was not optimized for SEO and was missing visibility for highly competitive local search terms. Important service keywords such as endodontist Solihull, root canal treatment Solihull were not ranking on Google, which meant referral opportunities and patient leads were being missed. In addition, their content was not structured to reflect their specialist expertise, and there was no clear strategy for local SEO. After implementing an SEO plan with optimized content, local targeting, and technical improvements, Solihull Endo began gaining visibility for their core endodontic keywords, positioning them as a trusted referral destination for advanced root canal treatments in the region.