Founder Tanya Malhotra faced a significant drop in her company’s Google Business Profile rankings. Despite offering popular home-based salon services in Noida, her Google profile had fallen to the third or fourth page in search results. Consequently, her company was getting fewer calls, and her website ranked at #20 for the keyword “salon at home Noida”. Tanya’s goal was to improve SEO rankings and increase call leads, driving more traffic and revenue through organic search.

After analyzing the business, RankRevenue identified several factors contributing to the company’s struggle:

Project Challenges

Discovered how we increased monthly calls for this business from 89 to 132 in 4 months

About Pamper at Home

Pamper at Home is a renowned home-based salon service offering a luxurious beauty experience at your doorstep. The dedicated team of professionals provides a broad range of beauty and grooming services in the comfort of clients’ homes, including salon, eyelash, and nail extension services.

Service Provided: Website & Local SEO

Issues list

Low Online Visibility
Bad User Experience (UX)
Limited Visual Content
Unstructured Website lacking focus.
Low Call Leads from organic sources.
Only 10% of revenue was coming from organic traffic.

Our solutions

To address these issues and drive tangible results, we implemented our AccelerateLocalBusiness & Website Rankk Strategy, which involved a comprehensive approach tailored to Pamper at Home’s needs:

Access & Analyze: We accessed the Google My Business (GMB) profile and Search Console, conducting a thorough analysis of performance data over the last six months.

Keyword Research: Extensive keyword research was conducted to identify the most relevant, high-traffic keywords, ensuring on-page SEO was optimized for local searches.

SEO Audit: We performed a full website audit to pinpoint technical and content improvements that would boost the site’s visibility and performance.

GMB Optimization: We enhanced the Google My Business profile, improving its visibility and ensuring it accurately represented Pamper at Home’s services.

Review Management: We trained the team on best practices for collecting and managing customer reviews, boosting the business’s online reputation.

Results

Before SEO

After SEO

Business Interactions: 450
Call Leads: 68
Website Clicks: 38
Direction Requests: 98
Search Impressions: 3,049
Business Interactions: 1200
Call Leads: 132 (Increased by 93%)
Website Clicks: 68 (Increased by 79%)
Direction Requests: 98
Search Impressions: 8,521 (Increased by 179%)
Client Pamper at Home Website pamperathome.com Location India
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