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Sterling Inn

Local SEO Business Case study

Discovered how a revenue agency increased monthly calls for this business from 55 to 99 in 4 months.

before SEO

  • Website UX was bad
  • Business Interaction-628
  • Calls Lead - 55
  • Website Click -20
  • Queries on WhatsApp = 10
  • Booking Click-0
  • Searches Showed - 8308
  • Impression-15417

After SEO

  • Website UX is attractive
  • Business Interaction-1098
  • Calls Lead - 99
  • Website Click -38
  • Queries on Whatsapp = 30
  • Booking Click - 273
  • Searches Showed- 11053
  • Impression-19466
Please note!

This is a real-life case study from a past client. You can leverage the expertise of our digital marketing professionals who have crafted numerous successful digital marketing campaigns for businesses seeking to boost sales, leads, transactions, qualified website traffic. They are eager to replicate this success for you.

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project overview

Sterling Inn

Category: , ,

Sterling Inn Hotel is located in close proximity to Kempegowda International Airport, catering to the needs of business travelers. Their establishment offers luxurious rooms equipped with top-notch amenities, making it an ideal choice for those traveling on business. They take pride in delivering excellent service to complement your work needs, ensuring a comfortable and productive stay.
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challenges

Sterling Inn Hotel aimed to boost online bookings since their primary revenue came from OTAs like booking.com, MakeMyTrip, and Goibibo, charging a hefty 25% commission per booking with payments delayed until the last month. Seeking independence and a 25% cost reduction, they aimed to secure direct bookings through their website. The goal was to increase revenue through Google and create an appealing website

 

Experts at Raank Revenue researched and analyzed the online presence and brand value that Sterling Inn had on the audience. It noted the problems that have put the Hotel in the backseat.

Issues list

  • Low online visibility
  • Few review and do not reply
  • Absence of local search rankings
  • Limited visual content with only 4-5 pictures
  • An unstructured website
  • A shortage of call leads
  • No WhatsApp message for queries
  • No Booking order from GMB
  • A mere 30% of revenue is from organic sources

Our solutions

To comprehensively address these challenges, we implemented our AccelerateLocalBusiness Strategy, involving a holistic approach:

  1. User Journey Analysis: We assigned two team members to experience Hotel Sterling Inn’s booking process as guests. Their insights and experiences were instrumental in identifying pain points and optimizing the user journey.
  2. Access & Analyze: Our team gained access to GMB and Search Console, conducting a comprehensive analysis of the data to evaluate the performance over the last six months
  3. Keyword Research: We conducted extensive research to identify and cross-check check right keyword for on-page seo.
  4. SEO Audit: An in-depth analysis of the website was performed to address technical and content improvements.
  5. GMB Optimization: We enhanced the Google My Business profile to improve visibility.
  6. Review Management: The Sterling Inn Hotel team was trained to receive and manage guest reviews effectively.
  7. Competitor Analysis: What they are doing and using category for their GMB profile

results

before SEO

  • Website UX was bad
  • Business Interaction-628
  • Calls Lead - 55
  • Website Click -20
  • Queries on WhatsApp = 10
  • Booking Click-0
  • Searches Showed - 8308
  • Impression-15417

After SEO

  • Website UX is attractive
  • Business Interaction-1098
  • Calls Lead - 99
  • Website Click -38
  • Queries on Whatsapp = 30
  • Booking Click - 273
  • Searches Showed- 11053
  • Impression-19466

conclusion

Our comprehensive efforts yielded remarkable results for Sterling Inn

Our strategic, revenue-driven SEO approach delivered a remarkable return on investment for Sterling Inn. The founder is delighted with the beautiful website and the ongoing growth they’ve experienced. Contact us to view the November report or check Sterling Inn’s growth if your hotel is located in another city or operates in a different business.

Client Testimonial

I am delighted with the website I received and the results achieved through SEO within just five months. I’ve witnessed substantial growth in my business over time, and I extend my gratitude to the Rank Revenue Agency team for delivering the best outcomes that have significantly contributed to my revenue.

Mustaqeem Founder - Hotel Sterling Inn Bangalore
Mustaqeem

free consultation

In the meeting: We show blueprint about your competitor’s SEO strategy vs. what your business can do for growing sales, along with the investment required in SEO and the resulting returns