Project overview
The client is a manufacturer of note counting and gold testing machines, dedicated to producing high-quality equipment.
Services Provided: National SEO
Note: Client’s name is hidden as per their request.
Project Challenges
The company faced a significant challenge in increasing direct leads through their website. Most of their leads were coming from word of mouth, events, and other sources, while their competitors were ranking in top positions. The goal was to increase organic traffic and generate leads directly from search engines for keywords like “note counting machine,” “cash counting,” and “gold testing machine.”
Issues list
Our solutions
To address these issues, we implemented a holistic local SEO strategy designed to increase online visibility and revenue:
- Website Optimization: A complete website overhaul was performed to enhance the user experience, focusing on service offerings and clear calls to action for inquiries.
- SEO Audit: A detailed audit was conducted to identify technical SEO issues and content improvements, ensuring the site catered to local search intent.
- Keyword Research: We focused on local keywords, analyzing search trends and optimizing the site content for maximum reach.
- Competitor Analysis: We analyzed competitor websites and local SEO strategies, identifying opportunities for improvement and implementing those on the client’s site.
- Focus on Revenue Keywords: We ranked for multiple revenue-driving keywords to increase sales.
Results
Before SEO
After SEO
Date
30 July, 2023
Client
Themeforest, Envato
Website
company.com
Location
New York, USA
Value
$26500
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