Project overview

Truetn is an innovative website that leverages the Twitter API to provide users with real-time insights into the latest hashtag trends specific to their chosen city and country. With a unique focus on user customization, Truetn allows individuals to select their preferred duration for trend analysis, spanning a comprehensive 24-hour timeframe.

Services: Programmatic SEO

Project Challenges

Two developers from the USA approached our founder to improve the SEO of their website, inspired by a successful competitor named https://getdaytrends.com/. We analyzed competitors, conducted keyword research, and optimized on-page content. The project faced challenges due to Twitter API change policy after acquired . Despite API-related issues,

Issues list

No keyword research conducted
No on-page SEO implemented
Technical SEO issues
Crawl Budget Issue
Bad UX
Delay Index

Our solutions

To comprehensively address these challenges, we implemented Programmatic SEO Strategy

  • Competitor Analyse : To look their top keyword and search volume
  • Keyword Research: We conducted extensive research to identify relevant keywords for the website’s target audience.
  • SEO Audit: A detailed audit of the website was performed to address technical and content improvements.
  • Tracking User Journey: We tracked the user journey from visiting the site to interacting with the content, ensuring that the process was smooth and effective.
  • Index : We measure index & crawling budget that is important in programmatic SEO
  • SEO Approach (Measure, Audit, Solve, Measure): We followed a systematic approach, continually measuring progress to address issues effectively.

Results

Before SEO

After SEO

Website UX: Poor
Keyword Rank : 20
Website Clicks: 200
Impressions: 2500
Website UX: Revenue Focused
Keyword Rank : 2000+
Website Clicks: 2500
Impressions: 100000
Date 30 July, 2023 Client Themeforest, Envato Website company.com Location New York, USA Value $26500
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