Project overview

The client is a leading visa services company in UAE, offering a range of visa solutions for individuals and businesses across the nation. With a strong presence in the industry, the company has been catering to clients seeking smooth and efficient visa processing services for international travel. They pride themselves on delivering exceptional services with a focus on ease and customer satisfaction.

Project Challenges

The Challenge

The visa company faced a significant challenge in increasing direct leads through their website. Most of their clients were not coming from organic searches. The goal was to reduce reliance on external platforms and generate leads directly from search engines on keyword emirate visa online through national SEO.

Issues list

Low online visibility for national keywords.
Low Rank on Keyword
Absence of local search rankings
An unstructured website
Bad UX.
Minimal calls or WhatsApp inquiries.

Our solutions

  • To tackle these issues, we implemented a holistic, national SEO strategy designed to increase online visibility and revenue:
  • User Journey Analysis: We had team members go through the visa application process to understand pain points and improve the conversion process.
  • Website Optimization: A complete website overhaul was performed to enhance user experience, focusing on national service offerings and clear calls to action for inquiries.
  • SEO Audit: A detailed audit was done to identify technical SEO and content improvements, ensuring it catered to national search intent.
  • Keyword Research: We focused on national keywords relevant to the visa industry, analyzing search trends and optimizing the site content for maximum reach.
  • Competitor Analysis: We analyzed competitor websites and national SEO strategies, identifying opportunities for improvement and implementing them on the client’s site.
  • Focus Revenue keyword : Ranked on many different keyword to increase revenue

Results

Before SEO

After SEO

Website UX: Poor
Keyword Rank : 5
Leads: 50
Website Clicks: 250
Impressions: 25000
Website UX: Revenue Focused
Keyword Rank : 100+
Leads: 250
Website Clicks: 1600
Impressions: 90000
Date 30 July, 2023 Client Themeforest, Envato Website company.com Location New York, USA Value $26500
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